CRM system helps to build a closed relationship between enterprises and customers. It provides personalized solutions and increases customer satisfactions. It offers information about market, sales and customer processes. By data optimization and intelligent analysis, system helps enterprises to better define their marketing strategies and services.
Industry Characteristics and Solutions
F&B / Retail
Mainly individual customers. In order to provide personalized services, system will record customers basic information, drinking habits and hobbies, favorite wines, average spending and so on. Through high-end services and event management modules, system can provide custom made services on personal important dates or public holidays
Telecom / Finance
Mainly individual consumers, focus on customer risk assessment and credit checks. Sensitive to changes in finance market and Government policies. Complicated products and services, sales contract must be in place. Focus on products' investment return evaluation and prediction.
Products are diversified, can provide hotels, transportation services, ticketing and so on. Easily affected by seasons, weather, as well as politics, economy and exchange rates. Mainly partner with insurance companies, airlines, hotels and local attractions. Need to continually discover different routes and packages for customers' different needs